[blog] Weblog Ethics. Rebecca's pocket.

"Weblogs are the mavericks of the online world. Two of their greatest strengths are their ability to filter and disseminate information to a widely dispersed audience, and their position outside the mainstream of mass media. Beholden to no one, weblogs point to, comment on, and spread information according to their own, quirky criteria.
The weblog network's potential influence may be the real reason mainstream news organizations have begun investigating the phenomenon, and it probably underlies much of the talk about weblogs as journalism. Webloggers may not think in terms of control and influence, but commercial media do. Mass media seeks, above all, to gain a wide audience. Advertising revenues, the lifeblood of any professional publication or broadcast, depend on the size of that publication's audience. Content, from a business standpoint, is there only to deliver eyeballs to advertisers, whether the medium is paper or television." (leer más...)

Fuente: [rebecca's pocket]