lunes, 26 de septiembre de 2016

Linkedin Learning. ... @eraser starting at €18.49... Microsoft #elearning ... #MOOC ...

Linkedin ha entrado en el negocio de la educación on line, concretamente lo anunció el día 22 de este septiembre  ... arriba tienen la captura de pantalla de mi linkedin learning..."eraser, improve your skills and expand your opprtunities. Try 1 month for free ".., me dice... pues aquí, en medio del fenómeno MOOC ... traemos como lo ven algunos artículos que hemos seleccionado de la red :

1) Personalized eLearning for every employee en el propio Linkedin.
A data-driven platform for relevant skills development,
Y nos lo explica con tres claves : Content, Curation & Convenience., que os dejamos
2) LinkedIn doubles down on education with LinkedIn Learning, updates desktop site in Tech Crunch by  

LinkedIn, the social network for the working world that now has some 450 million members and is in the process of being acquired by Microsoft for $26.2 billion, today took the wraps off its newest efforts to expand its site beyond job hunting and recruitment, its two business mainstays. The company has launched a new site called LinkedIn Learning, an ambitious e-learning portal tailored to individuals, but also catering to businesses looking to keep training their employees, and beyond that even educational institutions exploring e-learning courses.

The new site was unveiled today in LinkedIn’s offices in San Francisco, and it comes about a year and a half after LinkedIn acquired online learning site for $1.5 billion. A large part of LinkedIn Learning is based on Lynda content, and goes live with some 9,000 courses on offer.
3) LinkedIn fait de l’E-learning son nouveau relais de croissance in French Web Par Jeanne Dussueil  
Moins de trois mois après son rachat pour 26,2 milliards de dollars par Microsoft, LinkedIn peut amorcer sereinement sa mue. Le réseau professionnel qui compte 450 millions de membres a présenté hier à San Francisco une batterie de nouvelles fonctionnalités sur le Web et sur le mobile, et en point d'orgue, LinkedIn Learning, une nouvelle plateforme de cours en ligne.
Plus d'un an après le rachat de la start-up Lynda pour 1,5 milliard de dollars, LinkedIn confirme ses intentions. LinkedIn Learning reprendra en effet la majeure partie des contenus de Lynda: des tutoriels sur le web design, le business, l’animation 3D, la photographie… Au total, LinkedIn revendique une base de 9 000 cours. Elle vise les individus, mais aussi les salariés.
Au-delà de la formation en ligne, – LinkedIn n'employant jamais le terme de Mooc, LinkedIn va ouvrir cette plateforme à ses membres premium qui auront accès à 25 cours en ligne chaque semaine. Pour diffuser son nouveau site le plus largement possible, LinkedIn a prévu une offre packagée pour les entreprises qui pourront inscrire leurs employés.

La personnalisation de la formation

4) LinkedIn's e-learning site will help you do your job better, and pep up your CV in By Darren Allan
A full redesign is also coming to LinkedIn's main website
Big things are happening at LinkedIn, with the business-oriented social network unleashing a new site which aims to be a fully stocked education and training hub.
LinkedIn Learning is an online education portal which wants to help users (and their bosses) identify the skills they need to master, and then deliver courses to help train them in said skills – courses hosted by experts in the various fields available, many of which will be drawn from (which LinkedIn acquired in the spring of last year).
Staff members will be able to choose the courses which interest them, and also their managers can recommend training sessions they believe are suitable for employees.

There are over 9,000 courses available on-demand, hosted by 800+ industry experts, and pitched across all manner of topics including the likes of project management, risk-taking, winning the battle against red tape, and so on, as you can see in the sample selection below.
5) LinkedIn’s New Learning Platform to Recommend Lynda Courses for Professionals in EdSurge By Marguerite McNeal

LinkedIn loves to learn. Today the social media site for professionals announced an online learning portal with thousands of courses aimed at helping individuals pivot or pick up new skills for their careers.

If that offering sounds like what one might find on, which LinkedIn acquired 18 months ago for $1.5 billion, that’s because it is. The new product, LinkedIn Learning, includes all 5,000 courses published on, and any new courses created will be published on both platforms.

“Learning and development has become one of our most important priorities,” LinkedIn CEO Jeff Weiner said at a press event in the company’s San Francisco office Thursday morning.

“Increasingly predictions of tech displacing workers are coming to fruition,” he added. “The idea that you can study a skill once and have a job for the rest of your life—those days are over.”

Don’t know what skills to brush up on? LinkedIn boasts it can suggest content from based on data in a user’s LinkedIn profile. A marketing manager might receive recommendations for a course in Google Analytics or HTML, based on her job title and the skills she’s already posted in her profile, for example. Users will see courses in business, technology, creative and leadership skills.
6) LinkedIn announces redesigned desktop experience, LinkedIn Learning in WinBeta by LAURENT GIRET

LinkedIn, the leading professional social network that Microsoft acquired earlier this year, announced several new products during a press event this morning. Following the redesign of its mobile app on iOS and Android last year, the company will soon introduce a new desktop experience that will make the social network easier to use. Ryan Roslansky, Vice President, Product at LinkedIn explained in a blog post that the new design will offer “a cleaner, simpler and more intuitive way for members to quickly access the jobs, information and insights they need.”
This new experience should roll out to members “soon,” with Roslansky adding that “this is the largest redesign since LinkedIn’s inception, and it’s the foundation for our future.” Additionally, LinkedIn’s messaging feature will become smarter and bring some consistency with the redesigned mobile experience which shipped last year. “We’ve seen a 240 percent increase in the number of messages sent, and half of our active members are using our messaging platform every week,” explained the exec. On the desktop, the redesigned Messaging experience looks quite similar to Facebook’s chat feature, though the professional network also announced the integration of a bot platform which could be used for many use cases including scheduling meetings.

7) Por último, dejamos, como referencia dos artículos , en el que también nos aporta la clave Microsoft en esta cuestión:

 So, why exactly did Microsoft buy LinkedIn? in TEachRadar By Desire Athow
LinkedIn is Microsoft's 196th buy according to Wikipedia's list of acquisitions by the Redmond-based company and at $26.2 billion (around £188 billion) is its biggest to date, probably worth more than all of the others combined (and that includes aQuantive, Skype and erm, Nokia).

Having missed the mobile and the social revolutions – Nokia was a last ditch attempt that failed and probably cost Ballmer's job – Satya Nadella didn't want Microsoft to fail at securing its business cash cow. Which is why– TLDR – it acquired LinkedIn and possibly betting its future on enterprise.

Remember, the acquisition represented a rather high 47% premium offer over LinkedIn's share prices only a few hours ago, which may hint at a potential closed door bid between Microsoft and other unknown parties

Microsoft + LinkedIn = $$

Was it a smart move? Definitely. The deal gives Microsoft a 100% share in the business social networking market, one which Facebook has been dipping its toes into.

The company has 433 million members and Microsoft paid $60.50 for each. Membership is growing at 19% which means that the company should reach half-a-billion registered users by this time next year.

Compare that to Facebook, the world's largest social network, which has a market capitalisation 12x bigger than Microsoft's bill for LinkedIn but has only about four times the number of registered users, which means that Facebook users worth three times more than LinkedIn ones on paper.
8) Mais où va Microsoft ? in Journal de Net by 

Rachat de LinkedIn, stratégie plateforme d'Office 365, revente de l'activité mobile de Nokia, investissements dans l'A.I.... Microsoft donne l'impression d'aller dans tous les sens. Mais quelle est sa stratégie ? Le point.
A 41 ans, Microsoft est, avec IBM, l'un des rares "dinosaures" de l'IT à rester à flot et à continuer d'innover face aux GAFA. La firme de Redmond fait même preuve d'hyperactivité ces derniers mois, multipliant les annonces et investissements. Au risque de brouiller les pistes. Quelle cohérence globale donner à tous ces événements ? Passage en revue des grands axes de la stratégie de Microsoft.

1°/ La stratégie "as a platform" d'Office 365

En ce qui concerne ses offres professionnelles, "Microsoft ne se disperse pas plus que ça", estime Arnaud Rayrole, directeur général du cabinet de conseil Lecko. "Le groupe poursuit le virage pris il y a deux ans d'inciter voire contraindre ses clients d'aller dans le cloud et sur le mobile". Peu de temps après sa nomination à la tête de Microsoft, en juillet 2014, Satya Nadella avait dans un memo exposé à ses employés sa stratégie "Cloud first, mobile first", mettant l'accent sur la productivité que devait apporter les outils collaboratifs.
Microsoft, désormais numéro un mondial du SaaS en entreprise
Avec un certain succès. Selon le dernier classement de Synergy Research, l'éditeur américain est devenu au deuxième trimestre 2016 le numéro un mondial du SaaS d'entreprise, détrônant Salesforce. Microsoft a aussi fait des efforts pour porter les applications Office sur les terminaux mobiles. Sans discrimination. "Les versions des  apps Office sous iOS sont de très bonne qualité.  Elles n'ont rien à envier à celles sous Windows Phone", observe Arnaud Rayrole.
En revanche, notre expert est plus circonspect sur l'approche "as a platform" prise par Office 365. En multipliant les connecteurs, les API, les kits de développement logiciel (SDK) et les chatbots, Microsoft ouvre sa suite aux applications tierces pour en faire une plateforme universelle et incontournable. Une ouverture qui se fait, selon le directeur de Lecko, au détriment de la cohésion. "Nous pensions à tort qu'il allait faire d'Office 365 une 'digital workplace' globale et unifiée. Au lieu de cela, on se retrouve avec une série de solutions autonomes, comme des apps sur un smartphone."

Fuentes: [ varias]

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