The Innovation Game: Why and How Businesses are Investing in Innovation Centers by @capgemini

HOy traemos a este espacio la Guía "The Innovation Game: Why and How Businesses are Investing in Innovation Centers"..Why Should Companies Launch Innovation Centers?....Le rapport mondial “The Innovation Game: Why and How Businesses are Investing in Innovation Centers ”réalisé par Brian Solis du groupe Altimeter et Capgemini Consulting, la marque de conseil en stratégie et transformation du groupe Capgemini, révèle que les entreprises, confrontées à un modèle de R&D traditionnel perçu comme obsolète, rencontrent beaucoup de difficultés pour innover. Les équipes de R&D des entreprises traditionnelles sont en effet mal outillées pour relever le défi du « darwinisme numérique ». Pour faire face à cette contrainte, les entreprises cherchent à mettre en place des « Centres d'Innovation » au sein de pôles technologiques mondiaux tels que la Silicon Valley afin de tirer parti de leur écosystème de startups, d’investisseurs en capital-risque, de partenaires et d’universités.

El informe comienza así....

We live in an era of digital Darwinism. As technology and society evolves, it becomes imperative that organizations also evolve their business models. Companies that don’t invest in counterdisruptive measures will learn that evolution doesn’t wait. Fifty-two percent of the Fortune 500 have merged, been acquired or have gone bankrupt since 20001 . The threat of startups upending established sectors is greater than it has ever been. The Wall Street Journal now tracks over 100 startups globally valued at US$1 billion or more, over ten of which are valued at more than US$10 billion2 . These high-value companies are, in many cases, not creating entirely new markets, but rapidly eating into traditional sectors using a combination of superior technology and a compelling customer experience. Over the last ten years, there are myriad examples of established corporates that have fallen on diffi cult times. Nokia, Blackberry and Kodak are just a handful of the many companies that have been disrupted, decimated or reduced to a shadow of their former selves, after having once dominated their industries. How can companies avoid this fate? The answer is: innovation. Innovation Has Never Been More Important...Or So Diffi cult In today’s h
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