sábado, 19 de marzo de 2016

3 Ingredients to Spice Up Your Content Marketing by Jonathan Crossfield @semrush @semrush_es

Hoy traemos a este espacio esta slideshare de Jonathan Crossfield, titulada "3 Ingredients to Spice Up Your Content Marketing"que hemos encontrado en el usuario SEMrush
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  • SEMrush is the tool every digital marketing superhero needs! We help you out with keyword research, business and online competitive intelligence. Follow us to get the best digital marketing tips and tricks! ... y que nos presentan así

'Good enough' is no longer good enough! With so much content competing for attention, yours needs to be truly exceptional, memorable and persuasive if it is to have any chance of success.

But what does 'exceptional content' actually look like (and I don't mean shares or keywords)? Do your workflows enhance or handicap the quality of your content?
Above all, can you identify problems and fix them before your content is published From Aristotle to zombies (yes, zombies), learn how the art of rhetoric can help you to develop, commission and produce more effective, persuasive and exceptional content in a repeatable workflow.

In this presentation by Jonathan Crossfield, you'll discover:
- The three ingredients of exceptional and persuasive content
- How to generate original and powerful content ideas
- A five-step workflow from Ancient Greece that still works today! 

(leer más...) Fuente: [slideshare semrush ]

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